Ethiopia launches the second Electronic World Trade Platform in Africa

The Ethiopian government recently signed an agreement with Alibaba Group to join the Electronic World Trade Platform (eWTP), making the country the second in Africa, after Rwanda, to join the Alibaba-led initiative.

Aimed at promoting public-private dialogue, the initiative is expected to foster a more effective and efficient policy and business environment to enable small and medium-sized enterprises to participate in cross-border electronic trade.

Getahun Mekuria, Ethiopia’s minister of innovation and technology, said that the signing of the Ethiopia eWTP Hub was an important step in the development of a digital economy in the country.

Alibaba Group founder Jack Ma said that the goal was to allow all businesses, both big international companies and SMEs, to participate in cross-border commerce.

Since inception in 2016, the eWTP has been recognised by the G20 and has been adopted by China, Malaysia, Rwanda and Belgium. Alibaba expects that trade between the hubs will increase as more of the hubs are established. – Zoë van Rooyen

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