DHL expands its e-wingspan

International courier DHL said on Wednesday it had expanded its Africa eShop online shopping application to 34 countries across sub-Saharan Africa by introducing the platform to an additional 14 countries.

In a statement, DHL said user uptake on the DHL Africa eShop app had been remarkable over the last five months, not only from the number of downloads, but also from an order perspective.

"This is why we’re excited to launch DHL Africa eShop in Angola, Benin, Burkina Faso, Burundi, Chad, Ethiopia, Guinea, Lesotho, Liberia, Mali, Namibia, Niger, Sudan, and Togo," said Hennie Heymans, CEO of DHL Express sub-Saharan Africa.

The app - developed in partnership with Link Commerce, a division of Mall for Africa - offers African consumers access to international retailers and enables global brands to connect with a captive African market. 

It allows African customers to shop directly from over 200 US- and UK-based online retailers, with purchases delivered to their door by DHL Express. 

Heymans said while Africa’s ecommerce market still lagged the rest of the globe in terms of annual turnover, it might take significant strides to catch up in the near future. 

“A report by Statista reveals that e-commerce in Africa was valued at $16.5 billion in 2017. McKinsey adds to this calculation by predicting that this value could potentially reach $75 billion by 2025," he said.

"We are committed to driving e-commerce growth on the continent for etailers as they work to expose their brands to international markets and also for consumers, who want easy access to global brands." - ANA

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