New online product guarantees loading, penalises cancellation

Maersk Line has launched a new online initiative designed to provide shippers with certainty of loading and to protect the shipping line against last minute cancellations.

Maersk Spot, which is fully digitally enabled, guarantees that cargo will be loaded and provides a fixed price upfront.

“It is not uncommon to see overbookings to the tune of 30%, and often this leads to rolling of the customers’ cargoes since there is overbooking to compensate for the high downfall. This creates a lot of uncertainty for our customers,” says Silvia Ding, global head of ocean products at Maersk. “With Maersk Spot, we provide full visibility of the price and terms that will ensure cargoes get on board. In case of booking cancellations, fees apply at the customer’s charge. If cargo is rolled, Maersk compensates the customer.”

Ding points out that customers can search and get competitive rates online 24/7. The all-in price is calculated and fixed when the booking is confirmed, which happens instantly. “This means one transaction for the customer from quotation to booking confirmation, profoundly simplifying the buying process.”

It’s a mutual commitment between the customer and Maersk which ensures that the vicious cycle of overbookings is addressed, says Ding.

The product is available on all trades except in and out of the US.

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