CMA CGA and MSC join Maersk/IBM block chain platform

The block chain tussle that seemed to develop last year when CMA CGM and other container lines along with several port operators formed the Global Shipping Business Network (GSBN), after Maersk and IBM spearheaded digital ring-fencing platform TradeLens, appears to be over.

The news comes after yesterday’s announcement that both CMA CGM and MSC had decided to join TradeLens, creating the impression that GSBN may be dead in the water.

News of the digital consolidation between Maersk, MSC, and CMA CGA heralds a significant boost for TradeLens with more than half of the world’s ocean freight now reported on the site.

In terms of big data it’s an unrivalled development for sea freight, presenting the industry with unparalleled leverage in terms of building trust, strengthening transparency, and fostering supply chain collaborations.

Speaking to media after the news that CMA CGA had decided to side with Maersk’s block chain formation in a classic case of, “if you can’t beat them join them”, the French line’s vice president for IT and Transformation, Rajesh Krishnamurthy, was decidedly frank about their decision.

“Digitisation is a cornerstone of the CMA CGA Group’s strategy to provide an end-to-end offer tailored to our customers’ needs. We believe that TradeLens, with its commitment to open standards and open governance, is a key platform to help usher in this digital transformation.”

Where CMA CGA’s decision leaves lines like Cosco and Evergreen that went along with the GSBN formation in opposition to TradeLens, remains to be seen.

For the time being it seems that Maersk secured CMA CGM and MSC’s buy-in through offering them key positions on the TradeLens advisory panel.

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