Appliance maker 'Defys' investment odds in Durban

Minister of Trade and Industry, Dr Rob Davies, has lauded the Defy investment.

The R130-million investment by multinational company Defy – to up its production at its Jacobs factory in Durban – is set to further boost South Africa’s position as an “investment-ready destination of choice” by global companies.

That’s according to trade and industry minister, Dr Rob Davies.

Speaking during the official launch yesterday, he highlighted that this latest investment would see Defy produce 6-, 7-, 5- and 10-kilogram top loader washing machines for both the local and export market.

The plant manufactures 500 top loaders per shift. 

“It is important to note that even though statistics of this investment sound modest in nature, they will go a long way in unlocking job opportunities in the South African economy.

“They will also help us sustain our position which has seen us continue increasing foreign direct investment into the country, while the rest of the continent has experienced a contraction,” said Davies.

Defy South Africa CEO, Evren Albas, announced that Defy planned to export at least half of its production from the Durban plant. He said first orders had already been received from India, Paraguay and Sri Lanka, among others.



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