Rooibos is big business in Japan
12 Mar 2019 - by
Rooibos exports to Japan hit record highs last year with more than 2 000 tons shipped – the largest consignment since Rooibos was first introduced to the Japanese in the ‘80s.
According to Martin Bergh, chairperson of the SA Rooibos Council (SARC), rooibos today ranks among the leading teas in Japan’s ‘Healthy Tea’ segment.
He said exports to the country had more than tripled in the last five years as its presence increased in mainstream supermarkets, with many launching their own private label products.
“Even though Rooibos only makes up a tiny slice of the 200 000 tons of tea consumed in Japan per year, it is faring well above the annual 2.3% growth rate for the tea industry, clocking up a 7% increase in sales last year,” he said.