SA business people upbeat about exports to Japan

Source: Fruits Du Sud

PRETORIA, March 10 (ANA) - The South African food products and beverages showcased at the 44th FOODEX exhibition in Chiba, Japan had generated impressive interest among international traders, the trade and industry department (dti) said on Saturday.

30 business people exhibited at the week-long event which was dedicated to food and drinks, ended on Friday.

Statistics from the exhibition indicated that more than 6500 people visited the South African pavilion resulting in 783 trade leads for the South African companies from international traders who showed keen interest in importing the South African products.

Fruits Du Sud export marketer Tania Alston said she had met very promising clients for her sun dried raisins.

Peter Foulis of Naturezone said he had made solid contacts from countries such as Mexico, Korea, China, Japan, and America which could see the company exporting its products in the near future. "The interest in our herbal iced tea and craft mixers was phenomenal,” says Foulis.

CapeHerb Spices key account manager Kathryn van der Walt said she participated in FOODEX with the intention of solidifying relationships with current customers and getting new businesses. 

Fresh Produce Exporters’ Forum CEO Anton Kruger said: “The show yielded positive results as the forum did not only receive enquiries from Japan, but also from South Korea, Taiwan, Thailand, and China. It is important to create more awareness about South Africa as a fruit production and export country of high-quality fruits.” 

FOODEX is Asia's largest exhibition dedicated to food and drink across Japan and the world. The exhibition takes place over a period of four days and attracts thousands of buyers from the food service value chain, distribution networks, and trading companies from across the Asia region and globally. The show consisted of 1360 exhibitors from 38 countries representing 14 sectors, according to the dti.

- African News Agency (ANA)

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