‘SA exporters should leverage new trade initiatives in Germany’

The South African foreign economic representative in Germany, Jacob Moatshe.

Germany has introduced new trade initiatives which South African exporters should take advantage of, according to the South African foreign economic representative in Germany, Jacob Moatshe.

Speaking after the conclusion of the Fruit Logistica trade fair in Berlin this weekend, he said that these initiatives were geared towards stimulating business, trade and economic development. 

“The biggest challenge for ourselves is to optimally utilise some of these initiatives that Germany has established for our benefit,” said Moatshe referring to the ‘Marshall Plan with Africa’ which highlights the European country’s objectives of increasing trade and development on the continent.

The Fruit Logistica Berlin is regarded as the world’s leading international trade fair for the fresh fruit and vegetable industry and covers every sector of the international fruit and vegetable supply chain from production, distribution and marketing through to the point of sale, including global players as well as small and medium-sized suppliers from all around the world.

At last year’s event, the South African pavilion had raked in more than R372 million in export sales and secured almost 100 trade leads, Moatshe pointed out.


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