New partnership fosters Western Cape’s agri-export growth

In a move designed to promote its agri-processed exports, the Western Cape tourism, trade and investment promotion agency, Wesgro, will partner with the Swiss Import Promotion Programme (SIPPO) - focusing specifically on natural ingredients and processed foods.

The agreement will run until 2020.

“This programme will allow us to grow [and] develop our understanding of some key European markets, and grow market share for Western Cape products in these markets,” said minister of Economic Opportunities, Alan Winde.

The programme will provide support in market intelligence and knowledge transfer in collaboration with the Import Promotion Desk in Germany.

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