Spice producer records significant export growth
22 May 2018 - by Savannah Freemantle
Cape Town-based spice producer Walker Bay Spice has recorded significant growth in exports thanks in large measure to the company’s participation in Department of Trade and Industry-led trade missions.
That’s according to managing director Piet Van Zyl who told FTW Online that the company’s business had grown 40% in the last financial year.
“We saw 50% of our revenue come from exports during the same period.”
Van Zyl said that the company had started exporting three years ago.
“Our biggest client engaged with us at a number of trade shows, and requested an onsite visit before deciding to trade with us. The exposure that we have received from the dti trade shows has been instrumental in achieving our goals. We were better able to assess prospective clients in person, giving us a better idea of which clients were ‘fly-by-night’ operations and which were good opportunities for us to expand. We are aiming to grow by a further 40% in this financial period.”
The company is currently participating in the dti’s Outward Selling Investment Mission to Kenya and Tanzania where Van Zyl has identified significant potential.
“We currently export our spices, salt and other seasoning to Australia, Europe, Asia and North and South America. Now our intention is to grow our market in Africa. Our expectations in Kenya and Tanzania are to find customers and distributors for the smaller independent sellers and supermarkets.”