FTW Pick: Time for SA wine industry to cash in

Given the international shortage, now is the ideal time to increase South African wine prices and cash in on the export-friendly exchange rate.

This is according to Vinpro wine cellar manager Christo Conradie who told FTW that current market forces demanded an upward push in South African wine prices.

“We are facing a shortage domestically and internationally (around 8% by volume). South Africa has earned a solid reputation for producing good quality wines. It is now time to make a structural correction in our pricing. This is a great opportunity for us to negotiate better export deals, which would benefit local wine producers,” he said. 

Conradie explained that currently the country had no trouble with its export volumes or available inventory.

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